AVON ANGLERS

CREATIVE DIRECTION

PROVIDING CREATIVE DIRECTION, DESIGN, AGILE ECOLOGICAL SOURCING & PRODUCTION, AND CARBON NEGATIVE END USER SOLUTIONS FOR THE SMALL BATCH MENSWEAR LABEL.

Name Ideation
Logo Redesign
Brand Books Guidelines
Art Direction
Graphic Design
Marketing Collateral
Brand Redevelopment
Brand Repositioning
Brand Story
Tone of Voice, Messaging, and Copywriting
Creative direction
Content Planning
Digital Strategy
Social Media Strategy
Celebrity Seeding
Concept books and moodboards
Trend, market research, and competitive analysis
Fabric and trim sourcing
Sketch and review
Collection Planning and Merchandising
Tech packs
Sampling
First samples and fitting
Final samples
Recalibration of Development and Production Calendar
Monitor supply chain visibility and traceability
Art direction and campaign development
Art buying and production management
Campaign and Advertising strategy
Still Life
Editorial
Social Media Content
Partnerships
Film
Post Production Oversight
Printed lookbooks and collateral
Mailers and promotional assets
Customer Journey
Pop-up and Retail Design
Product Launch and Activations
3D Architectural Renderings
Visual Merchandising
Special Events
Environmental Signage

BRAND COMMUNICATIONS

our business is to save the planet.

Avon Anglers brand communications start with education and activism.

The global fashion system has struggled throughout these trying times and spoke of change but have gone right back to Cut-rate prices, overconsumption, and a culture of convenience have created a cycle of wasteful design: buy, use, throw away. Avon Anglers seeks to operate outside of the fashion system that has enabled irresponsible practices and mistrained the consumer. It’s a duty not a choice to teach customers how our clothes are made and the importance of environmental and social responsibility.